UKTV Dave Sneakerhead OOH 24 Sheet



A large-scale OOH campaign for UKTV’s new British sitcom set in Sports Depot, a fictional sports shop in Peterborough — Sneakerhead.
UKTV Dave Sneakerhead Key Art

From the outset of the project we wanted the tone of the key art to marry well with the humour of the show – we thought this would be best placed by taking inspiration from retail sports advertisements.

UKTV Dave Sneakerhead OOH 24 Sheet

The artwork can be reordered and rearranged whilst maintaining a consistent rip throughout the middle, revealing the characters names. Lower-level placements also included a QR code that directed viewers to watch a trailer & read more information about the series.

UKTV Dave Sneakerhead 48 Sheet
TV showing the Sneakerhead key art placement in the Sky UI

As well as creating a memorable out-of-home campaign, we also delivered a suite of on-air assets to be seen throughout the channel.

UKTV Dave Sneakerhead OOH 12 Sheet