A large-scale OOH campaign for UKTV’s new British sitcom set in Sports Depot, a fictional sports shop in Peterborough — Sneakerhead.
From the outset of the project we wanted the tone of the key art to marry well with the humour of the show – we thought this would be best placed by taking inspiration from retail sports advertisements.
As well as creating a memorable out-of-home campaign, we also delivered a suite of on-air assets to be seen throughout the channel.
