![Thumbnail for the Deep State S1 DOOH campaign featuring 3 hero talent in landscape Thumbnail for the Deep State S1 DOOH campaign featuring 3 hero talent in landscape](https://www.mmmultiply.com/wp-content/uploads/2022/12/FOX_DeepState_S1_ATL_Campaign-1440x1080.jpg)
![Deep State logotype example Deep State logotype example](https://www.mmmultiply.com/wp-content/uploads/2023/01/DeepState_Logotype_Opt_02-1440x810.jpg)
Season 1
Global Toolkit
![Example of Metro front cover wrapper for Deep State S1 campaign roll out. Example of Metro front cover wrapper for Deep State S1 campaign roll out.](https://www.mmmultiply.com/wp-content/uploads/2022/12/MMM_DeepState_13-copy-1440x810.jpg)
A bespoke London Metro cover was created and distributed, using transparent sheets to mimic the frosted glass seen in the key art.
![Grid of 4 images showing examples of OOH, social and digital from Deep State season 1 toolkit Grid of 4 images showing examples of OOH, social and digital from Deep State season 1 toolkit](https://www.mmmultiply.com/wp-content/uploads/2023/01/MMM_DeepState_19-1440x810.jpg)
![Example of DOOH portrait for Deep State S1 campaign toolkit Example of DOOH portrait for Deep State S1 campaign toolkit](https://www.mmmultiply.com/wp-content/uploads/2022/12/MMM_DeepState_15-1440x810.jpg)
Season 2
![Grid of 4 images showing OOH and print examples from Deep State season 2 campaign Grid of 4 images showing OOH and print examples from Deep State season 2 campaign](https://www.mmmultiply.com/wp-content/uploads/2023/01/MMMultiply-DeepStateS2-13-1440x810.jpg)
![Deep State season 2 campaign talent variations Deep State season 2 campaign talent variations](https://www.mmmultiply.com/wp-content/uploads/2023/01/FOX_DeepState_S2_05-1440x810.jpg)
An extensive photoshoot with show talent allowed us to use multiple poses per character that can be placed in any configuration needed. This offered up over half a million combinations for use across various media.
![Deep State S2 campaign showing flexibility in a double page spread layout Deep State S2 campaign showing flexibility in a double page spread layout](https://www.mmmultiply.com/wp-content/uploads/2022/12/FOX_DeepState_S2_03-1440x810.jpg)
Building on the series concept of Control, visual deception was again key to blurring the lines of the key characters' motives in the series, where good and bad, right and wrong, light and dark are all thrown into question.
![Deep State S2 campaign social post examples Deep State S2 campaign social post examples](https://www.mmmultiply.com/wp-content/uploads/2023/01/FOX_DeepState_S2_04-1440x810.jpg)
A playing card style symmetry allowed different characters and scenes to be juxtaposed against each other with slight differences to make the viewer look again.
![Deep State season 2 hero key art example with tagline and logo Deep State season 2 hero key art example with tagline and logo](https://www.mmmultiply.com/wp-content/uploads/2022/12/MMM_DeepState_Poster_02-1440x810.jpg)