A bespoke London Metro cover was created and distributed, using transparent sheets to mimic the frosted glass seen in the key art.
An extensive photoshoot with show talent allowed us to use multiple poses per character that can be placed in any configuration needed. This offered up over half a million combinations for use across various media.
Building on the series concept of Control, visual deception was again key to blurring the lines of the key characters' motives in the series, where good and bad, right and wrong, light and dark are all thrown into question.
A playing card style symmetry allowed different characters and scenes to be juxtaposed against each other with slight differences to make the viewer look again.