![Pick TV channel Ident still from Dog Ident Pick TV channel Ident still from Dog Ident](https://www.mmmultiply.com/wp-content/uploads/2023/01/MMM_Pick_Rebrand_Header_Image-1440x1080.jpg)
![Grid of 4 images showing Ident end boards for Pick TV channel brand Grid of 4 images showing Ident end boards for Pick TV channel brand](https://www.mmmultiply.com/wp-content/uploads/2023/01/MMM_Pick_Rebrand_Grid_01-1440x810.jpg)
![Pick TV logo clear space example Pick TV logo clear space example](https://www.mmmultiply.com/wp-content/uploads/2023/01/MMMultiply-Pick-logo-1440x810.jpg)
Secretly subtle or strikingly bold but never dull, we chose Hurme Geometric Sans as the channel typeface.
![Page from Pick TV brand guidelines showing examples of colours according to time of day Page from Pick TV brand guidelines showing examples of colours according to time of day](https://www.mmmultiply.com/wp-content/uploads/2023/01/Pick_BrandGuidelines_Delivery_1.2_Page_13-1440x810.jpg)
The colour palette is a range of pink to deep purple hues which change to reflect the time of day - from dawn to twilight Pick TV is always a place where you can get your fix of shows like Z Nation, Monkey Life and Police Force.
![Grid of 4 images showing OSP for Pick TV variations according to the time of day Grid of 4 images showing OSP for Pick TV variations according to the time of day](https://www.mmmultiply.com/wp-content/uploads/2023/01/MMM_Pick_Rebrand_Grid_02-1440x810.jpg)
For the on screen packaging, a changing set of colours reflected the different day parts, from the warm glow of the dawn to the deep blue of the night that allows the packaging to reflect the content.
![Grid of 4 images showing the OSP for Pick TV Branding Grid of 4 images showing the OSP for Pick TV Branding](https://www.mmmultiply.com/wp-content/uploads/2023/01/MMM_Pick_Grid_OSP-1440x810.jpg)
Off-air toolkit
![Grid of 4 images showing Pick TV OOH, print and digital branding examples Grid of 4 images showing Pick TV OOH, print and digital branding examples](https://www.mmmultiply.com/wp-content/uploads/2023/01/MMM_Pick_Offair_Grid_01-1440x810.jpg)
![Grid displaying pages from Pick TV channel brand guidelines Grid displaying pages from Pick TV channel brand guidelines](https://www.mmmultiply.com/wp-content/uploads/2023/01/MMM_Pick_Rebrand_Grid_03-1440x810.jpg)