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Pick TV channel Ident still from Dog Ident

Pick TV

Sky Creative
Pick needed a new a fresh look to match it’s edge-of-your-seat content. We worked with the in-house team at Sky Creative to develop a new direction for the brand including OSP, idents and off-air templates.

We created a suite of idents that reflected the breadth of the channels content, from the light hearted to the heart pounding, that could be used across the days schedule tying in nicely with the programming. The ID’s focus on the everyday but intensify these scenario’s using super slow-motion making the viewers life more vibrant and interesting reflecting the content on Pick that makes everyday more exciting.

Grid of 4 images showing Ident end boards for Pick TV channel brand
Pick TV logo clear space example

Secretly subtle or strikingly bold but never dull, we chose Hurme Geometric Sans as the channel typeface.

Page from Pick TV brand guidelines showing examples of colours according to time of day

The colour palette is a range of pink to deep purple hues which change to reflect the time of day - from dawn to twilight Pick TV is always a place where you can get your fix of shows like Z Nation, Monkey Life and Police Force.

Grid of 4 images showing OSP for Pick TV variations according to the time of day

For the on screen packaging, a changing set of colours reflected the different day parts, from the warm glow of the dawn to the deep blue of the night that allows the packaging to reflect the content.

Grid of 4 images showing the OSP for Pick TV Branding

Off-air toolkit

We created conclusive toolkits and style guide that covered all areas of the brand and allowed for simple rollout by the internal teams at Sky.

Grid of 4 images showing Pick TV OOH, print and digital branding examples
Grid displaying pages from Pick TV channel brand guidelines