Clean shot of BBC Brit Ident bouncy ball graphics in mid-air

BBC Brit

BBC Worldwide

Working with BBC Worldwide to refresh one of the channels in their international portfolio, BBC Brit. The channel was already established in SA, Nordics and Poland but an adjustment to its programming required an update to the brand positioning and identity. We created toolkits for all three regions to enable a seamless synchronised rollout.
BBC Brit brand guidelines logo clear space page example

BBC Brit’s colour system combines and contrasts in sets in order to complement our varied footage. The colour sets are based on a range of five solid colours as well as black & white. There are five carefully designated BBC Brit colour sets in the BBC Toolkits - each with corresponding typographic pairs.

Grid of 4 images showing Coming Soon bumper packaging for BBC Brit rebrand


There are two types of bumpers for BBC Brit: Logo Bumpers and Non-Logo Bumpers. These both comprise of graphic patterns which reinforce the BBC Brit brand leading in/out of a break.

Grid of 4 images showing the on screen packaging for BBC Brit rebrand
BBC Brit OOH landscape example outside a shopping mall featuring an advert for Top Gear

Off-air toolkit

We created a definitive set of toolkits and templates for out-of-home advertising, social and digital application, which was complimented by a in-depth brand book and style guide.

Grid of 4 images showing OOH and print examples of BBC Brit rebrand.
Grid displaying pages from BBC Brit brand guidelines