BBC Worldwide wanted to refresh the identity of their popular Lifestyle channel across Europe and South Africa. We wanted to bring a fresh, modern angle to the brand that considered the aspirations of the female-skewed audience who tuned into the channel for inspiration.
Throughout creating the on-air packaging we needed to pay close attention to the difference in the cultures between Europe and South Africa as we wanted the channel to have an undertone of female empowerment - therefore we gathered research and made bespoke idents and toolkits for Poland and South Africa.
The ‘this-or-that’ concept extends throughout the entire channel OSP, creating endless possibilities of objects that keeps the channel fresh and exciting.
We created a suite of toolkits and templates for out-of-home advertising, social and digital application.
A premium style guide and brand usage document was created to accompany the rebrand and provide territories with instruction for implementation.
