![ITV Trigger Point hero key art ITV Trigger Point hero key art](https://www.mmmultiply.com/wp-content/uploads/2022/11/MMM_ITV_TriggerPoint_Artwork_16x9-1440x1080.jpg)
We were approached by ITV to create bespoke units for a social media campaign for the hit ITV show Trigger Point. The brief was to stop the user scrolling and engage them with unique content that really stood out and reflected the claustrophobic and intense nature of the show and the bomb disposal teams.
Scrolling creative
![ITV Trigger Point social campaign scrolling creative frame by frame displayed inside a phone ITV Trigger Point social campaign scrolling creative frame by frame displayed inside a phone](https://www.mmmultiply.com/wp-content/uploads/2023/01/MMM_ITV_TriggerPoint_SocialCampaign_01-1440x810.jpg)
Tap to stop
![ITV Trigger Point tap to stop instagram social post example ITV Trigger Point tap to stop instagram social post example](https://www.mmmultiply.com/wp-content/uploads/2022/11/MMM_ITV_TriggerPoint_SocialCampaign_04-1440x810.jpg)
Dark mode
![ITV Trigger Point social campaign dark mode frame by frame displayed inside a phone ITV Trigger Point social campaign dark mode frame by frame displayed inside a phone](https://www.mmmultiply.com/wp-content/uploads/2023/01/MMM_ITV_TriggerPoint_SocialCampaign_02-1440x810.jpg)