InsureDaily is the simple solution for short-term car insurance cover. We worked closely with company MD Paul Daly to help develop the brand and refine their mascot ‘The Professor’ ready to star in two shiny new television commercials.
We also developed a host of other characters to feature alongside the professor and Daisy, our learner driver got the part.
We streamlined the brand visuals and defined a brighter, more energetic style that resonates with the audience. Stemming from a reduced, flatter, master logo; the updated brand echoes Insure Daily’s straightforward process of applying for temporary car insurance whilst retaining an distinct visual style that allows it to stand out in a competitive marketplace.
