![Still from Insure Daily advert featuring the Prof and the Learner Driver character in the car. Still from Insure Daily advert featuring the Prof and the Learner Driver character in the car.](https://www.mmmultiply.com/wp-content/uploads/2022/12/SkyMedia_InsureDaily_Poster_Image-1440x1080.jpg)
![Professor Daily in a variety of poses Professor Daily in a variety of poses](https://www.mmmultiply.com/wp-content/uploads/2022/12/SkyMedia_InsureDaily_Brand_Prof_Model-1440x810.jpg)
![Insure Daily character sketches from a front on and profile facing direction Insure Daily character sketches from a front on and profile facing direction](https://www.mmmultiply.com/wp-content/uploads/2023/01/MMM_InsureDaily_11-1440x810.jpg)
We also developed a host of other characters to feature alongside the professor and Daisy, our learner driver got the part.
![Before and after example for the rebranding of the Insure Daily logo Before and after example for the rebranding of the Insure Daily logo](https://www.mmmultiply.com/wp-content/uploads/2022/12/MMM_InsureDaily_10-1440x810.jpg)
We streamlined the brand visuals and defined a brighter, more energetic style that resonates with the audience. Stemming from a reduced, flatter, master logo; the updated brand echoes Insure Daily’s straightforward process of applying for temporary car insurance whilst retaining an distinct visual style that allows it to stand out in a competitive marketplace.
![Grid showcasing the brand guidelines for Insure Daily Grid showcasing the brand guidelines for Insure Daily](https://www.mmmultiply.com/wp-content/uploads/2022/12/MMM_InsureDaily_09-1-1440x810.jpg)
![Image showing brand stationary for Insure Daily Image showing brand stationary for Insure Daily](https://www.mmmultiply.com/wp-content/uploads/2022/12/MMM_InsureDaily_07-1440x810.jpg)